Luong Van Chuong

Mr. Luong Van Chuong (Chris) brings more than 13 years of specialized experience navigating Vietnam’s complex corporate and regulatory landscape—combining deep external counsel expertise with hard-won in-house legal management perspective.

Deep Expertise in Core Practice Areas

Mr. Chris excels in M&A and foreign investment, structuring mergers & acquisitions for foreign investors across FMCG, retail, manufacturing, and real estate, ensuring seamless integration under Vietnam’s laws. In licensing, he has guided many Vietnam-based FDI companies to secure investment, trading and business licenses, enabling distribution of goods and products, provision of services, and formation of manufacturing companies etc. His mastery of personal data protection compliance further distinguishes him, developing robust frameworks aligned with Vietnam’s personal data protection legal landscape to safeguard user data in digital ecosystems.

Proven Leadership in Building and Scaling Teams

During his tenure at SBLAW and ALTAS LAW, Mr. Chris emerges as a cornerstone of the firms through unwavering client trust and firm loyalty. He championed team growth by mentoring paralegals and junior associates, and fostering a culture of integrity, transparency, and cohesion that drove talent retention and accelerated career progression. His leadership philosophy prioritizes people development: through personalized coaching and collaborative initiatives, he empowered teams to deliver high-impact results, while contributing to practice expansions that fueled sustainable firm growth.

In-House Experience: Aligning Legal Strategy with Business Execution

As Legal Manager at VNG Corporation—a premier Vietnamese technology conglomerate—Mr. Chris orchestrated multi-unit regulatory compliance programs and full-scale personal data protection rollouts in partnership with business units. This hands-on role exposed him to the nuances of influencing cross-functional teams, balancing legal rigor with commercial velocity in business operations. He transformed compliance from a checkbox exercise into a strategic asset, navigating resource limits to align legal safeguards with the company’s aggressive expansion goals.

Regulatory and Industry Navigation

Mr. Chris has led a team to secure over 350 business permits across diverse sectors, demonstrating precision in Vietnam’s regulatory maze for clients in retail, product testing, renewable energy, and beyond. Key achievements include advising one of the world’s leading companies on licenses for a major commercial center and supermarket establishment in Vietnam; guiding a global leader in product testing to establish its subsidiary in Vietnam; and supporting multinational companies having commercial presence in Vietnam dealing with matters related to their overseas IPO project. His expertise helps turning bureaucratic hurdles into market entry accelerators.

Enduring Client Relationships

With a portfolio exceeding 1,000 multinational clients, Mr. Chris has cultivated enduring partnerships through bespoke solutions to clients, yielding high repeat business rates. This client-centric approach—rooted in proactive relationship management—has positioned him as a trusted advisor for both domestic expansions and foreign market entries.

Business Development and Firm Growth

Mr. Chris spearheaded business development initiatives at SBLAW and ALTAS LAW, attracting new clients through strategic networking at conferences and partnerships with industrial associations. He launched webinar/legal update series on M&A, corporate, data protection and more which driving an increase in practice group revenue over years. His ability to convert relationships into long-term contracts solidified the firm’s position as a premier partner for multinational leaders.

Distinctive Value Proposition

Mr. Chris offers a unique fusion: elite technical skills in M&A, FDI, licensing, and personal data protection; proven leadership and firm culture-building; and pragmatic in-house insights from tech frontier. He uniquely understands the counsel dynamic from both sides, delivering actionable strategies that demystify legal complexities for business success. As a thought leader, he has featured in media interviews on television and press sharing foresight on Vietnam’s evolving market.

List of Key Deals*:

• Advising a Vietnam State-owned Company to open its Representative Office in Cambodia.
• Advising foreign investors in relation to share acquisitions in different industries such as FMCG, retail, manufacture and real estate business.
• Advising many Vietnam-based foreign-invested companies to obtain trading license and business license for retail outlet establishment allowing such companies to import, export, wholesale and retail distribute products which are not prohibited under the laws of Vietnam.
• Advising one of most leading company worldwide to obtain licenses for establishment of commercial center and supermarket in Vietnam.
• Advising one of most leading company worldwide in the field of product testing to open its subsidiary in Vietnam.
• Advising one of most leading company worldwide in the field of renewable energy to open its subsidiary in Vietnam to implement a wind power plant project.
• Advising branch of foreign bank in Vietnam for their business registration works.
• Conducting a legal due diligence for Vietnam-based subsidiaries of a multinational company in connection with its IPO in Taiwan; and
• Providing legal advice for foreign investors investing to titanium mines in Vietnam.

(*) Some matters have been advised and represented by Mr. Chris in his previous firms.